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Alongside the RGPP other audits are ongoingSenior officials should to deal thus with the realThe call for applications should intervene in the coming monthsShe is a girl that looks quite hard so the objective6 per cent in 2005 its profits grew by 70 in a yearThe banks have not made their shit all aloneEmployed by the company Nissan Europe Stéphanie gDuring this time another adventure beganThe idea from is that that counts he saidRoosevelt had succeeded Republican Herbert Hoover in full depressionThe BlackBerry has a big step to get out of the world of work. Research In Motion (RIM), the Canadian manufacturer of the famous mobile phone to instantly receive its emails, announced Tuesday night the worldwide release in the fall of his first valve model. This announcement is not trivial. For the first time in its history, RIM released a phone actually... like a phone. A choice which illustrates the will of the manufacturer to attack the public market to find new relays for growth. "With this new model, the BlackBerry opens a new market which he was absent so far," recognizes Sonya Verheyden, Director of marketing of RIM in Europe.
In the United States, 75 of sold mobile today are clamshell phones, said Jim Balsillie, co-CEO of RIM. The U.S. market is far more important for the Canadian manufacturer: he has done 58 of its turnover on the last exercise. He knows there spectacular growth: its BlackBerry largely dominate the market for smartphones, with a market share of 57 in the second quarter, according to Gartner. And RIM now holds 10 of sales of mobile, all models combined, according to Strategy Analytics. It is in the U.S. market new model is primarily. Because the famous BlackBerry Pearl Flip does not work on the networks of third generation (3 G) driven by European operators. "In the US, RIM has a good recognition of its brand, a good network of distribution and relationships with the operators," says Neil Mawston, analyst at Strategy Analytics.
It is now two years that RIM launched his public charm offensive. To do this, he has focused on the design and has released new models, such as the Pearl and the Curve, equipped with multimedia features. In the next few days, other device (the Bold) also prepares to go out in France in Orange, SFR and Bouygues Telecom.
Compete with the iPhone
"It is by the width of range that RIM intends to ensure its growth both to the general public and businesses," said Roberta Cozza, Gartner analyst. "About 40 of our clients are individuals and they represented 60 of our recruitment in the last quarter," said Sonya Verheyden. Is a unit of weight in its range to compete head-on with the Apple iPhone: a BlackBerry touch screen. Short rumours for months on this subject. "These are only speculations," says Sonya Verheyden. Yet, it already has its code name (Thunder) and SFR is out of wood end of August, announcing that it will market exclusively in France before end of year celebrations.
With more than 16 million users around the world, RIM now has 17.4 of the global sales of smartphones against less than 2 in 2005. Even if he has at the moment of an unfavourable economic environment, apparently promised spectacular growth. According Credit Switzerland, the sales of these phones to do everything accounted last year, 10 of the total sales of mobile in volume and 25 by value. In 2010, the Swiss Bank says that smartphones will represent a quarter of the sales volume but more than half of the market value. Juicy prospects that attract all the manufacturers who are today seeking to compete with BlackBerry.
